Another POS or POP display is a “lightbox”. A display fixture (or a modular component of a larger POS display structure) that contains a translucent graphic film with lamps that transmit light through the graphic, thus “backlighting” the graphic message for increased visibility. The backlit graphic film (aka “Duratrans”) in a POS lightbox is replaceable without discarding the lightbox or any of its other components. Many of these light box formats are being replaced or augmented with live video and audio.
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